Dahlias & Details is my heartfelt endeavor, driven by my passion for creativity & sustainability. As the founder and creative force behind this business, based in the breathtaking California coastal town of Santa Cruz, I am dedicated to curating unforgettable experiences that capture the essence of love, joy, and natural elegance.

Sustainability is at the heart of everything I do. With every bloom carefully chosen and every design meticulously crafted, I strive to create awe-inspiring floral arrangements & events that not only dazzle you but also honor my commitment to sustainability. I prioritize working with in season florals and local growers, ensuring that each petal tells a story of community and supports our local vendors. I minimize waste and work with environmentally-friendly materials, so that every creation carries a sense of responsibility to our community.

With a passion for both floristry and event design, I offer a comprehensive range of services, including floral arrangements, event design, luxury beach picnics, and an extensive selection of rentals -for booked clients only- to add that perfect touch of charm to your occasion.

Whether it’s a destination wedding, intimate proposal, or a corporate event, I pour my heart and soul into each event I am entrusted with. Dahlias & Details is more than a florist and event studio; it is a sanctuary of creativity, love and authenticity.

Nicki O'Brien

Hey there! I'm Nicki O'Brien, the founder and creative force behind Dahlias and Details. After spending over 15 years in Human Resources, I felt a deep yearning for something more fulfilling. As a proud mom of two amazing kiddos, I craved a business that would align with my core values and grant me the freedom to enjoy quality time with my little ones, but also let me express my creativity in a way that truly ignited my soul. And thus, Dahlias & Details was born!

Sustainability is a core value that resonates with me, and I prioritize using locally sourced and seasonal blooms. By incorporating nature's beauty into every arrangement and design, I strive to create enchanting spaces that leave a minimal ecological footprint.

But Dahlia & Details is more than just a business. It's a reflection of who I am as a person—a mother, a creative, and an advocate for sustainability. Through my work, I aim to inspire others to embrace their creativity, celebrate life's milestones, and make a positive impact in their local community.

Managing a business that truly aligns with my values, while having the time freedom to cherish each moment with my children, all while I am able to express myself creatively, has been one of the greatest accomplishments. I couldn’t be more grateful!

At Dahlias & Details, I pour my heart and soul into crafting beautiful floral arrangements and curated event experiences. As a sustainable florist and event designer, I am deeply committed to promoting eco-conscious practices that support our local community and reduce our carbon footprint. 

 

Flower Donation

At Dahlias & Details, we not only strive to create beautiful floral arrangements but also ensure that our commitment to sustainability extends beyond the event itself. 

To stay true to our values, we provide our clients with options for sustainably disposing of the florals at the end of the event. If you wish to make a positive impact in your community, we work with an incredible organization called Second Bloom. In partnership with Second Bloom, we donate the flowers, allowing them to be repurposed and bring joy to hospice patients in need of a little extra beauty and comfort.

If donation isn't the preferred option, rest assured that we personally collect all the florals and take great care in ensuring they are disposed of through green waste methods. By diverting the flowers away from landfills, we minimize their environmental impact and contribute to a greener future.

By choosing Dahlias & Details, you're investing in both stunning florals and a sustainable, compassionate approach to event planning.